Archiv für den Monat Februar 2014
The Personal Cloud, as seen by Gartner
The Personal Cloud, as seen by Gartner.
Gartner Research Director Micael Gartenberg describes the nature of the personal cloud. More background from Gartner here. More interesting findings, like top mobile trends 2012, from Gartner here.
About the business model of centralized social media platforms like Facebook and Twitter.
The product of network television was not the program – the product was the audience – the people that watched the program. He called that product “The audience commodity“. The customer of network television is not the viewer – the customer is the advertiser. The actual business model of network television is selling the audience to the advertiser. And the word he had for the advertiser was “the consciousness industry“. By this he meant advertising agencies, political lobbies, people that want to control your behavior. So essentially the business model television is a business model of behavior and control.
In the dot.com era the internet was totally wild. The capitalism where surprised – they had no idea what was coming. They had their own online services investment in Compuserve and AOL – they were envisioning a whole different online world. The internet came out of nowhere and the capitalists responded the only way capitalist can respond by bying everything. And than they owned everything and they had this network but they had no idea hoe they will gonna make a business model based upon P2P relations. So they want back to the business model they knew which was the network television business model.
So this is what Facebook is – the internet re-emagined through the imagination of network television capitalism.
Facebook Social API
Gestern bei Zalando angeguckt – heute als Advertisement bei Facebook. Nicht das das neu wäre, aber erschreckend ist das schon. So sieht es also hautnah aus, wenn man als eingeloggter Facebook-Nutzer auf Seiten surft, die die Facebook Social Api nutzen.…
Tech Specs Details
Das geht doch schon in die richtige Richtung. Jetzt würde ich so nur noch gerne publizieren statt nur aggregieren können und dann wird ein Schuh draus: http://reclaim.fm/tech-specs-details/
About the business model of centralized social networks like Facebook and Twitter
About the business model of centralized social networks like Facebook and Twitter.
Prisma, Datenschutz, Datenhoheit …
”5 Jahre Web-History bei Google gelöscht. Den Benefit einer solchen History (besseres, zielgerichteteres, auf mich zugeschnittenes Finden) würde ich ja eigentlich gerne mitnehmen, aber ich möchte davon wissen, gefragt werden, es selbst organisieren können, entscheiden, wem ich diese Informationen zur Verfügung stelle und diese Info’s nicht in den Händen eines Konzerns sehen, der naturgemäß an Profitmaximierung interessiert ist. Es wird Zeit, daß wir selbst die Hoheit über unsere Daten bekommen, diese hosten können wo wir wollen und deren Distribution in die Hände multi-nationaler, nicht Profit orientierter Organisationen zu legen. Jepp!!“
Data Ownership and Identity
As we become more comfortable with sharing ourselves on the ‘social web,’ we’re revealing a lot of valuable information about our interests, preferences and social connections, and it’s strewn across the web in many different 3rd party silos. One slice of me may be at home on Facebook, another segment of relationships and topics I follow are on Twitter, my online buying habits are known by Amazon and eBay, and a range of companies unknown to me are tracking the ‘digital exhaust’ I leave as I visit websites and travel around the web. There is a growing recognition of the value of all this data to assist us in decision-making, and a concern about who owns it currrently and what’s being done with it. According to a recent W3C report, there are at least 4 main issues that arise when our data is trapped in 3rd party walled gardens:1. Portability – The option of taking my personal information and social connections with me across any platform or marketplace is unavailable to me, so I’m forced to reenter and duplicate my data over and over again on different websites.
2. Identity – Instead of having a federated identity that is secure and interoperable across any website, I have an overwhelming (and growing) amount of usernames, passwords and accounts, making my online identity fractured and fragmented.
3. Linkability – People may be mentioning me or sharing photos of me on networks in which I am not a member, making that information invisible to me.
4. Privacy – Once I upload or add content to a site, I have no way of controlling the context of how it’s shared or creating permissions for what can be done with it.
In light of these concerns, I’ve been exploring the emerging tools and solutions for personal data ownership, unified online identity, and a federated social web that puts the user at the center of their online experience.
One of the recurring themes I’ve seen is the call for “personal data stores” or “personal data lockers.” This is the idea of a database that would store all of your personal information. The range of its functionality varies, but here is a comprehensive overview of what it could entail (from Mydex site):
- Data Storage – a single access point for my information that is currently scattered
- Data Management – a toolset for analyzing and understanding what my data means
- Data Sharing – the ability to choose how to share my information and with whom
- Data Collection – the ability to track my purchases, preferences, and activities
- Verifications – the ability to authenticate sensitive information generated by 3rd parties
- Identity Assurance – the ability to prove I am who I say I am
- Privacy Management – my info has a privacy setting determined by me, not organizations
- Manage Permissions – deciding the communication channels between me & my contacts
- Express Interests & Intentions – the ability to announce what I want to buy, do or access
- Plan & Implement Projects – a life management system for how I use my info over time
BrandNewWorld 